Monthly Archives: July 2005

Burger King’s Crown on Too Tight

By now you’ve probably heard the “flap” over Burger King’s new website.  See the complete article in ad age.  The Web site’s double entendre name, along with the lyrics, demeanor and the sophomoric presentation of the fictitious heavy metal … Continue reading

Posted in What Were They Thinking | 13 Comments

Ann Taylor Persona

I was reading one of my favorite blogs – Brand Autopsy when I was delighted to see a post about a major woman’s clothing retailer who had joined “the enlightened ones” – they were using personas to gain a better … Continue reading

Posted in Persona development | 22 Comments