Monthly Archives: April 2006

How Women Shop Online Part 2

Ok – I know I’ve been somewhat of a cranky-pants lately – so today I’m going to be effusive and gushing and showering in praise.  Yeah right. But I do have some good things to say about an interesting article … Continue reading

Posted in How women use the web | Tagged | 14 Comments

Dodge – Gay Bashing??

I’ve talked a lot about the importance of authenticity.  Companies today must walk the walk.  Consumers – both advocates and protagonists – are watching what you do as well as what you say.  You want to create a brand?  Everything … Continue reading

Posted in What Were They Thinking | Tagged , , | 24 Comments

Wizards of Web Special Event

I don’t know if you’ve ever met my pals Bryan and Jeffrey Eisenberg.  (boss sounds so hierarchical – I prefer to think of them as my friends)  Bryan and Jeffrey are the two head honchos behind Future Now. They are … Continue reading

Posted in Shameless Promotion | Tagged , | 6 Comments

Why Women Shop Online

Do women shop the same way online as they shop offline?  Do they have the same needs, questions, buying process?  Is what’s most important to them offline also what’s most important to them online? Not all women love to shop.  … Continue reading

Posted in How women use the web, Marketing to women done well, Stereotypes of women in the media | Tagged | 14 Comments