Monthly Archives: December 2009

What She’s Not Telling You – Book Review

For anyone who has ever done market research for a new product or campaign that women said they liked, only to have that product or campaign fail miserably – this book is for you. What She's Not Telling You – … Continue reading

Posted in marketing to women book reviews | Tagged , | 11 Comments

How Men and Women Communicate

One of my all-time favorite movies is Lars and the Real Girl.  There's a magical scene in the movie where Lars and a female co-worker (with whom there's a mutual attraction) have an exchange in the office lunch room. I'll … Continue reading

Posted in Differences Between Men and Women | Tagged , | 12 Comments

Party Like It’s 1909

To all my fellow travelers who are braving this blizzard – I salute you.  My personal travels started Saturday at 6 am and I just made it home.   I was grabbing a bite to eat in one of the airport bars … Continue reading

Posted in What Were They Thinking | 2 Comments

Marketing Gifts for Her When He’s Buying

Holiday shopping can be a bit tricky if you're a guy buying female products – like lingerie or lipstick.   Joseph Carrabis has some great advice for marketers who want to help men buy products for her, and  for women who … Continue reading

Posted in Uncategorized | 3 Comments

Win Customers By Treating Them Like Idiots

It is often uncomfortable to deceive people in person.   Most people don't like having to look someone in the face and lie to them.   But email……well, that's a different story. Ardath Albee shares a story of deceptive email practices in … Continue reading

Posted in Women and Email Marketing | Tagged | 4 Comments

5 Tips for Search Engine Optimization

I'm hearing from a lot of clients right now who are asking, "Are there some simple steps I can take right now that will help me grow my business in 2010?" Yes.  One of the best things you can do … Continue reading

Posted in Search engine optimization | Tagged | 27 Comments

Is Your Order Confirmation Page Working Hard For the Money

order confirmation pages, improving order confirmation pages
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Posted in Marketing strategy | 4 Comments