Monthly Archives: December 2011

The Power of One Good Friend

As I sit right smack dab in the middle of the holiday marketing season I am inundated with ads of families, couples, parents, romantic partners…..but there's one relationship that's glaringly missing from the ads… Friends. Sure there are ads with … Continue reading

Posted in Marketing to women done well | Tagged , | 17 Comments

Marketing to Grandmothers

What today's grandmother looks like I have a question for companies and marketers who target women.   How much of your marketing budget is directed at grandmothers?   I know there are billions of dollars spent marketing to mothers, but I … Continue reading

Posted in Marketing strategy | Tagged | 19 Comments