Monthly Archives: February 2012

Marketing Credit Unions to Women – Getting Men On Board

I've talked and worked with many people in the credit union industry, and there is a lot of interest in reaching out to women consumers. In many ways credit unions are offering the kind of financial experience so many women … Continue reading

Posted in Marketing strategy, selling financial services to women | Tagged | 63 Comments

Holly Buchanan Interview on the Ms. Boss Show

I had a great conversation with the fabulous Audrey Bell-Kearney and Georgette Taylor of The Miss Boss Show. We discussed practical tips for marketing to women, including tips for women business owners on how to market their businesses and services. … Continue reading

Posted in Marketing strategy | 17 Comments

What Advertisers Can Learn From a Women’s Film Festival

Last weekend I attended The Athena Film Festival – a celebration of women and leadership in New York.  The festival included films by and about women.  The subject matter highlighted the wide diversity of women’s leadership in both real life … Continue reading

Posted in Marketing to women done well | Tagged , | 13 Comments

Susan G. Komen – Death of a Brand

Whenever I am asked for an example of a strong women's brand, I point to Susan G. Komen for the Cure®.  Here's why it's such a strong brand: They have a very clear and focused mission.  The foundation exists to … Continue reading

Posted in What Were They Thinking | Tagged , | 25 Comments