Category Archives: Digital Marketing

Marketing to Women Online – Content-Rich Sites vs. Social Media

A new study finds finds that content-rich sites, not social networks, are the hot ticket for brands marketing to women Connectonomics, a newly-released research study from Yahoo! and the brand development and marketing insight consultancy, Added Value, details women’s needs … Continue reading

Posted in Digital Marketing | Tagged , | 10 Comments

Email Marketing An Hour a Day – Book Review

Whenever folks ask me about marketing to women online, they always ask about email. Everyone knows email is a powerful way to communicate with current or prospective customers, but there are a lot of questions about when, how often and … Continue reading

Posted in Digital Marketing | Tagged , | 13 Comments

How To Market On MySpace

I was lucky enough to spend some time picking the brain of Heidi Browning, SVP of Client Solutions at MySpace.  I’m fascinated with how companies are tapping into the power of social media to market their brands and products. Social … Continue reading

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Advertisers Addictions

Oh no.   I’m standing in a clothing boutique when I happen to glance over and see they have a penny candy section.  I immediately start to sweat.    What if….they have them.  What if I glance over and see the … Continue reading

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Women and Mobile Gaming

Donchaluvit?   Another "women don’t use technology" stereotype smashed.   A recent report by Telephia, a mobile industry performance measurement reporting company, found that in the mobile gaming space, four of the top five revenue generating titles were in the Puzzle/Strategy category.  … Continue reading

Posted in Digital Marketing, How women use the web, Marketing to women done well, Stereotypes of women in the media | Tagged , | 15 Comments

How to Tap the Power of Digital Marketing

A recent Advertising Age article headline declared "AAF Survey:  Industry ‘Behind the Curve’ in Digital Marketing."  The premise of the article is – while many marketers believe in the power of digital marketing, they aren’t entirely sure how to tap … Continue reading

Posted in Digital Marketing | Tagged , , | 12 Comments