Category Archives: Marketing strategy

How To Gain Credibility With Your Customers

I recently wrote about the power of word of mouth, and how men trust authority while women trust common experience. Whether you're marketing to women or to men, having someone else speak on your behalf can be incredibly powerful.   Singing … Continue reading

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Are You Driving Away Female Consumers With Your Messaging?

 The following are true incidents… A woman and her husband walk into a car dealership. The salesman spends all his time talking to the husband. At one point he suggests the woman go into the showroom to, "pick out her … Continue reading

Posted in Marketing strategy, selling financial services to women | Tagged , , | 7 Comments

Currencies That Buy Credibility Book Review

 What is the most important, yet increasingly the most scarce commodity companies and brands are fighting for? Trust. The 2008 Edelman Trust Barometer found that only 22% of young Americans (ages 25-34) say product and corporate advertising is a credible … Continue reading

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Is Marketing to Women a Strategy or a Tactic?

If women are a portion of your target audience, should you create a separate marketing effort directly targeting women only?  Or should you have a company-wide strategy to appeal to women in everything you do?   Great question. Visit the Be … Continue reading

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Is Your Order Confirmation Page Working Hard For the Money

order confirmation pages, improving order confirmation pages
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How to Sell Men On Marketing to Women

 I love talking to smart guys about marketing to women.  Guys like Tom Jordan, and recently, Tony Fannin at BE Branded.   Tony shared his insight on how to get buy-in from men on your marketing to women efforts.  It was … Continue reading

Posted in Marketing strategy, Marketing to women done well | Tagged | 6 Comments

Sell More by Saying “I Trust You” To Your Customers

  Yes, you read the title correctly.   This isn't about whether your customers trust you, it's about whether you trust your customers. Trust is a two-way street.  And it starts not with "You can trust me", but rather with "I trust … Continue reading

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I Want to Be a Phoenix

 If you spend any time online, you've seen their banner ads everywhere. University of Phoenix has been pushing their online curriculum for a very long time.  But something interesting happened recently…..their ads actually made an emotional connection. In their "I … Continue reading

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Are You Losing Your Customers at “Hello”

When my book The Soccer Mom Myth first came out, I did a reading at a book store which was attended by an old friend of my father.  This guy had been in advertising for a long, long time. After … Continue reading

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What Images Increase Sales to Today’s Women?

What are the most important elements in advertisements targeting women?  Quite often – the images. As we've seen, women sometimes don't respond to/relate to the same images that men do. So what images do women respond to? I asked Sally … Continue reading

Posted in Marketing strategy, Marketing to women done well, website design for women | Tagged , , , | 12 Comments