Category Archives: Search engine optimization

5 Tips for Search Engine Optimization

I'm hearing from a lot of clients right now who are asking, "Are there some simple steps I can take right now that will help me grow my business in 2010?" Yes.  One of the best things you can do … Continue reading

Posted in Search engine optimization | Tagged | 27 Comments

Are You Speaking Your Customer’s Language?

Are you like me?  When you work with a client and they tell you they’re bringing in a "brand manager" does your stomach start to tense – do your eyes roll up into your head – do you want to … Continue reading

Posted in Increase online conversion rates, Internet Branding, Search engine optimization | Tagged , , | 17 Comments

Online Copywriting

One of the most powerful persuasive forces you have when creating your online customer experience is – copy.   Women are communicators; their brains are specifically wired for verbal skills.  Women are all about relationships – you build those relationships through … Continue reading

Posted in How women use the web, Increase online conversion rates, Search engine optimization | Tagged , , | 23 Comments

Find Your Best Keywords

Women sometimes have unique ways of describing things.  When my girly girl friend was feeling macho and wanted to hang a window flower box outside she promptly marched up to her boyfriend and asked to borrow his “whirry whirry screw … Continue reading

Posted in Best way to get marketing data, Increase online conversion rates, Search engine optimization | 82 Comments