Women Have Questions – Are You Answering Them?

I love the new TV commercial from Arrow Electronics.   I first thought it was a commercial for a financial company, which is why it caught my attention.    (In my defense, it’s very vague about who Arrow is and what Arrow does).

What I like about it is that it’s a great example of the fact that women consumers have a lot of questions.

It also acknowledges that women are often “long-term focused” and looking many years out.    I love the last line “I’m thinking 5 years out and that’s practically tomorrow.”

If you changed the questions slightly, and made it “10, 20, and 30 years out” – this would make a great financial commercial.

This entry was posted in selling financial services to women, Uncategorized. Bookmark the permalink.